Monday, June 10, 2013

Apple’s WWDC, a lots of Updates but no Surprises

Apple (AAPL) spoke to members of its developer area next to the company’s 24th yearly Worldwide Developers Conference on Monday. The high-tech giant unveiled a music-streaming service called iTunes Radio, contemporary versions of its MacBook Air laptops and Mac Pro desktop, contemporary operating systems in support of the Macintosh and iPhone, and a simplified, flashier design with the purpose of will span all of its products and services.

“We wish for to promote to the unsurpassed products with the purpose of group employment more and love more than everyone else’s,” held Chief Executive Officer Tim Cook.

The result unveilings were embraced by the hooting and hollering fans who bare up all day to group San Francisco’s Moscone Center. Without a few sizable surprises, however, the two-hour presentation the majority likely not here investors and the broader free short. Apple’s horses is down 37 percent from a superior agree stay fresh September and was relatively even in Monday trading for the period of the meeting, which was broadcast live online.

If Apple has been in a huff, it’s an exceedingly profitable huff. The company earned more than $22 billion in disposable profit for the period of the six months ended in development. Still, investors lose sleep with the purpose of the company hasn’t produced a few contemporary hits since the iPad, especially with Google’s (GOOG) Android operating scheme gobbling up bazaar share on mobile campaign. Android ran on 74 percent of international smart phones shipped for the period of the firstly quarter, in opposition to. 16 percent in support of Apple’s iOS, according to examine multinational Gartner (IT).

The changes to iOS, which runs on the iPhone, iPad, and iPod touch a chord, were the highlight of Monday’s event. Cook called the iOS 7 “the biggest trade to iOS since the iPhone.” Pioneered by design chief Jony Ive’s team, the operating scheme has a striking contemporary look, plus a contemporary color palette and livelier backgrounds. The old real-world visual cues familiar to iOS users, like wooden bookshelves in the e-book app, are deceased.

Apple is with on having held in reserve the scheme relatively familiar, though. “Installing iOS 7 on your phone is like getting a contemporary phone, but solitary with the purpose of you already know how to employment,” held Craig Federighi, Apple’s senior associate president in charge of software engineering.

The mobile software, open this fall, comes with 10 contemporary skin tone, plus multitasking in support of all apps and background updates in support of individuals used the majority recurrently. Siri, the voice-recognizing virtual assistant, comes with contemporary voices and can be integrated with services such as Twitter, Wikipedia, and Microsoft’s (MSFT) search engine, Bing.

Previewing other changes near-term with iOS 7, Eddy Cue, Apple’s senior associate president in support of Internet software and services, introduced iTunes Radio, which will be built into iTunes on all Apple campaign. Like Pandora (P), it allows users to flow collections of songs by like artists. Apple recently signed licensing agreements with the three major melody labels—Sony (SNE), Universal (VIV), and Warner. The limitless service is open in the U.S. And is paid in support of with ads.

Apple plus introduced a contemporary line of MacBook Air laptops, which employment Intel’s (INTC) low-powered Haswell central processing unit. The ultrathin computers are getting a battery boost and be supposed to without hesitation stay fresh more than nine hours on a single charge. The 11-inch and 13-inch models start next to $999 and $1,099, in that order, and operate on trade these days.

Apple plus previewed a dramatic contemporary design in support of an approaching generation of its Mac Pro desktop. The supercomputer is shaped like a cylinder and decorated a glossy black. “Can’t innovate anymore, my ass,” held marketing Vice President Phil Schiller, addressing Apple’s critics, to booming applause from the audience. The pint-size but high-powered Pro goes on trade soon after this day, and Apple held it will be “assembled” in the U.S.

Starting this fall, contemporary Macs will run the most recent version of Apple’s OS X operating scheme, called OS X Mavericks. (Previous releases, such as Mountain Lion and Cheetah, were named in support of cat species, but Federighi eminent: “We figure out not wish for to be the firstly software make available in history constrained as of a declining supply of cats.”) Mavericks comes with a number of contemporary tricks, plus support in support of multiple put on show monitors; better battery management; parade classification, so users can learn stuff more quickly on their supercomputer, and an bring up to date to Apple’s Safari Web browser.

The company is plus bringing the iBookstore, its e-book record of textbooks, trade fiction, and nonfiction, to the Macintosh. Apple is at this time squaring sour with the U.S. Department of Justice, which brought an antitrust suit counter to the company, accusing it of conspiring with major paperback publishers to raise e-book prices.

Apple’s WWDC, a lots of Updates but no Surprises electronics, technology, news 

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